Communicating research results and engaging directly with non-scientists represent another central transfer activity for researchers in the High-Profile Area. This includes traditional public relations work: Research results and other news are regularly reported on the websites of the projects, institutes, and the High-Profile Area, as well as on various social media channels. In addition, the researchers are regularly featured in regional and national media, contributing their expertise to public discourse. Moreover, further communication formats are being developed within the High-Profile Area with the support of the Center for Health Sciences Transfer. These include event series such as the "Health Policy Colloquium" and, in collaboration with colleagues from BIPS, a podcast on Digital Public Health.